Providing the “muscle” to CXOs
5th December 2017
Value Propositions
5th December 2017

Inspired business through architecture

Inspired business through architecture

As a keen reader, I stumbled across the following inspiring, yet daunting piece:

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, and then returns home feeling fulfilled. We believe in this world. One in which the vast majority of people wake up in the morning inspired to go to work and return home at the end of the day fulfilled by the work they do.

Although this seems totally ridiculous and unattainable, I’m sure you’ll agree that the mere thought of it does sound very appealing. I will also be the first to admit that not all organisations will get this right, but we have all seen people that “live” this experience every day.

Time after time as I enthusiastically watch a concert of the world-famous André Rieu and his orchestra I am amazed by the dedication, joy and passion amongst its members. I see people living their dreams. During one recording André points out that they never get tired of making music. So, are we able to build or code this into our businesses and if so, how?

I purposefully used the term “build” as it points to a practically, do-able task. John Zachman, one of the pioneers in business architecture, easily relates business architecture to the construction or building of a complex object.

When building a complex object such as a shopping centre it is common knowledge that one will firstly obtain the services of an experienced architect who will describe the new shopping centre in an excruciating level of detail, before actual construction commences. The architect will ensure that all the requirements are reflected in the architecture drawings. Furthermore, should there in future be any changes or amendments required to the centre, the architect will always go back to the most current architecture drawings and apply and validate the possibility of the proposed changes on such drawings.

So, we can “build the business” but how are we going to “build” this “inspiration” into our businesses? Simon Sinek says we all know exactly “What” we sell, whether it is products, services or both. We all know for instance that a motor dealership sells cars, provide repair and maintenance services and sell motor vehicle parts. The question is “How” is this done and even more important “Why” do we do it? John Zachman referred to this as the motivation for everything that is done within the business.

With the ever increasing demands that the business world places on all of us these days, maybe we can do with a little inspiration in our lives. Do you think it is possible?

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